The best strategies for online marketing has changed significantly in the past few years. With the release of Google’s Panda and Penguin updates many sites found themselves significantly decreased in terms of rankings resulting in panicked calls to SEO providers.
However on the other hand there were many people who found these updates to have the opposite effect on their sites. They experienced a boost in rankings thanks to their great combination of white hat marketing practices than saved them unlike those who looked to cut corners.
To understand what the basics of effective online marketing are, we’ve detailed the major three contributing factors below.
Search Engine Optimisation
When people think of online marketing, this is generally the first place their minds go. SEO encompasses a broad range of techniques that collectively help to create a site that a search engines will rank as relevant to certain keywords and themes. The simple fact is that the vast majority of web users are only going to click on a link that appears in the first page of results. This means ranking highly for relevant keywords is an important factor for many businesses operating online.
To achieve quality and sustainable SEO, there needs to be a coherent focus on a number of different strategies. This includes the production of high quality content, authoritative back-links and expert onsite optimisation. These things can be a difficult thing to achieve for a lay person, which is why there are dedicated outsourced companies who can help you with your SEO.
This is by no means a new technique. Businesses have been creating magazines, pamphlets and newsletters for decades in an attempt to gain new business and engage with current clients. What has changed in recent years is how content marketing is delivered. Instead of taking the form of printed handouts and tangible objects, there now exist blogs, videos, podcasts and a host of other digitally delivered content rich media.
Online content marketing is a significant contributor to both SEO and having a quality website that people want to engage with. When you have a good website with quality content that is frequently updated, both Google and consumers will recognise this and associate with you positively.
Social Media Marketing
This has been a bit of abuzz industry for a while now, but having settled down and established itself with a solid formation many businesses are reaping the benefits of creating an online presence. Not only is social media the primary way content is shared, it’s also a fantastic way to interact with your existing customers and clients.
One common mistake that people make when it comes to social media is equating audience size with success. This is why people are frequently sucked into ‘buying’ followers in an attempt to increase their audience size and therefore have a ‘successful’ social media presence. Don’t be fooled though – fake followers aren’t going to buy your products or services.